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課程名稱 |
產業經濟
Industrial Economics |
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開課學期 |
104-1 |
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授課對象 |
國際企業學研究所 |
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授課教師 |
盧信昌 |
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課號 |
IB7009 |
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課程識別碼 |
724 M0160 |
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班次 |
01 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期三2,3,4(9:10~12:10) |
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上課地點 |
管二201 |
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備註 |
上課教室 : 管貳201。
限碩士班以上 且 限本系所學生(含輔系、雙修生)
總人數上限：80人
外系人數限制：10人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1041IB7009_01 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
THE WORLD IN WHICH WE STAY IS AN INTEGRATED ONE. AS SUCH, IT MAKES NO SENSE TO ANALYZE ONE PART WITHOUT CONSIDERING OTHER PARTS. BOTH INDUSTRY-WIDE INTERACTION AND THE LEGAL ENVIRONMENT WILL BE STUDIED IN THIS COURSE. THEORY WILL BE FREQUENTLY CONTRASTED WITH EMPIRICAL EVIDENCE TO BRING ITS THEORETICAL IMPLICATION TO LIFE. WE ARE GLAD TO FIND THAT THE NEW EDITION OF OUR CHOSEN TEXTBOOK SERVES THIS PURPOSE VERY WELL. |
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課程目標 |
We will organize this course along the line of better analytic ability and higher relevancy to the business reality. Policy implication will be addressed as well as the reading of some nice examples from the world. Then students should be able to solve potential business problem referring to class materials with necessary depth and width. |
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課程要求 |
FOR A LONG PERIOD OF TIME, THE FIELDS OF CONSUMER BEHAVIOR, MARKET PRICING, AND ORGANIZATION STUDY HAVE DRAWN HEAVILY ON PSYCHOLOGY AND SOCIOLOGY. THIS COURSE WILL DEMONSTRATE TO YOU THE POWER OF ECONOMIC APPROACH TO THE UNDERSTANDING OF DAILY BUSINESS PRACTICES AND INDUSTRIAL COMPETITION. AFTER TAKING THIS COURSE, YOU SHOULD BE ABLE TO MAKE SPECIFIC PREDICTION AND PRESCRIPTION TO INTERESTING ISSUES. |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
Industrial Organization:Contemporary Theory and Empirical
Application,4th.,Lynne Pepall,Daniel J.Richards and George Norman,Blackwell
Publishing,2008 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class Participation |
10% |
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2. |
Two group case reports |
15% |
Maximal number of five members |
3. |
Five in-class Quizzes |
25% |
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4. |
Final Exam |
25% |
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5. |
Mid-term Exam |
25% |
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週次 |
日期 |
單元主題 |
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第1週 |
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Introduction to IO |
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第2週 |
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Cost and Basic Concepts |
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第3週 |
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Theory of Firm |
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第4週 |
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Vertical Boundary of Firms |
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第5週 |
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Monopoly and Market Power |
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第6週 |
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Bundling and Tie-in Sale |
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第7週 |
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Differential Pricing under Monopoly |
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第9週 |
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Apple Inc.: in-class discussion |
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第10週 |
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MIDTERM EXAM |
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第11週 |
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非合作賽局理論 |
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第12週 |
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Sequential Game |
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第13週 |
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個案研討二：代糖業的進入競爭 |
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第14週 |
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Issues on Strategy and Game Theory |
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第15週 |
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Competitive Strategy, Acqusition and Merger |
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第16週 |
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Sustaining Competitive Strategy |
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第17週 |
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Organizational Design |
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第18週 |
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Final Exam |
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